Originally posted on Variety:
As the maker of wholesome, all-American products like Tide, Crest and Pampers, Procter & Gamble has never been one for sponsoring bawdy talk. But the company isn’t above a little potty humor.
When Discovery Communications-owned cable outlet Destination America launches bathroom-renovation program “King of Thrones” Tuesday evening, it will do so with P&G’s Charmin toilet paper front and center, according to Dan Hahn, vice president of ad sales for the network. The show, which Discovery has happily promoted with the phrase, “We’re #1 When It Comes to #2,” focuses on a duo who remodel and even rebuild home commodes, sometimes with eyebrow-raising technology or surprising design challenges.
In the program, Jeff Hoxie and Dave Koob show off their flair for building high-end bathrooms replete with heated toilets, body dryers, giant flat-screen TV sets, and, in at least one case, shower jets for a family pooch. Destination America will show six one-hour programs in the series, and then assess whether a second cycle is feasible. Early episodes will focus on a couple who have a door-less bathroom and are trying to prevent the resulting peep show from taking the romance out of their relationship, and an attempt to render a bathroom built for a retired grandfather and two six-year-old twins less offensive to the olfactory nerve.