Why Discovery Communications Pushed ‘King of Thrones’ Into The Toilet

Originally posted on Variety:

As the maker of  wholesome, all-American products like Tide, Crest and Pampers, Procter & Gamble has never been one for sponsoring bawdy talk. But the company isn’t above a little potty humor.

When Discovery Communications-owned cable outlet Destination America launches bathroom-renovation program “King of Thrones” Tuesday evening, it will do so with P&G’s Charmin toilet paper front and center, according to Dan Hahn, vice president of ad sales for the network. The show, which Discovery has happily promoted with the phrase, “We’re #1 When It Comes to #2,” focuses on a duo who remodel and even rebuild home commodes, sometimes with eyebrow-raising technology or surprising design challenges.

In the program, Jeff Hoxie and Dave Koob show off their flair for building high-end bathrooms replete with heated toilets, body dryers, giant flat-screen TV sets, and, in at least one case, shower jets for a family pooch. Destination America will show six one-hour…

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