Cartoon Network: Netflix Is Hurting Our TV Ratings

Originally posted on Variety:

Children’s cable programmers are playing a losing game of arbitrage by cutting deals with Netflix.

That’s according to an analysis of ratings for Turner Broadcasting System’s Cartoon Network by Sanford Bernstein analyst Todd Juenger — and while the network admitted Netflix did cut into TV ratings, the drop was not as steep as its worst-case scenario.

In January 2013, Turner inked a deal with Netflix that included shows on Cartoon Network and Adult Swim. Now nearly half of programs running on Cartoon are also available on the streaming service, including “Adventure Time” (pictured above), “Dexter’s Laboratory,” “Powerpuff Girls” and “Cow & Chicken.”

Since Cartoon Network content became available on Netflix on March 30, ratings in Netflix households have been 10% lower versus viewership in non-Netflix households. Adult Swim viewership is 18% lower among Netflix homes.

“If there was anybody out there who still didn’t believe that SVOD hurt kids…

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