Why the Chinese Theater was the Perfect Flagship for ‘Wizard of Oz’ in Imax 3D

Originally posted on Variety:

The TCL Chinese Theater was just one home to the “Wizard of Oz” Imax re-release this weekend — but there was no other place quite like it.

The newly remodeled historic Hollywood movie palace scored a whopping $75,000 for “Oz,” which, in total, grossed $3 million and landed in the domestic top ten — a first-time achievement for an Imax-only release.

“Wizard of Oz” was digitally remastered and converted to 3D in time to commemorate the film’s 75th anniversary.

SEE ALSO: Witch’s Mole and Nose in Imax 3D’s ‘Wizard of Oz’

The Chinese gross for “Oz” marks the highest of any film this weekend for a single theater, though higher-priced Imax tickets certainly goosed grosses, as well as anticipation for the renovated theater, which now is the largest Imax theater in the world.

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One thought on “Why the Chinese Theater was the Perfect Flagship for ‘Wizard of Oz’ in Imax 3D

  1. Pingback: The Classic – Wizard of Oz Shines Brightly on IMAX | Tasithoughts' Weblog

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